VOICE ACTOR - @slaywithaslane
Adverstising for books has hardly changed for more than 70 years
Digital Marketing takes off, social media and motion design have emerged ...
But books are mostly confined to posters, magazines and newspapers
Digital Marketing takes off, social media and motion design have emerged ...
But books are mostly confined to posters, magazines and newspapers
Not to mention that these kinds of campaigns are highly highly expensive
After a survey, book trailers are specifically highly expected by the target of 15 to 25 years old. And all of them specified that seeing a book trailer would certainly give them the desire to buy the book in question
For this, the Japanese novel “Stairs Island” by Yutaka Kono, newly arrived on the French market under the name “L’île aux escaliers” was the subject of an experimental Book Trailer as well as a cover redesign
The goal was to create a visual and sound atmosphere to mimic what can be felt when reading the book.
After a survey, book trailers are specifically highly expected by the target of 15 to 25 years old. And all of them specified that seeing a book trailer would certainly give them the desire to buy the book in question
For this, the Japanese novel “Stairs Island” by Yutaka Kono, newly arrived on the French market under the name “L’île aux escaliers” was the subject of an experimental Book Trailer as well as a cover redesign
The goal was to create a visual and sound atmosphere to mimic what can be felt when reading the book.
The decision was made after a market study not to represent realistic characters or scenery not to encroach on the imagination of future readers, but rather to focus on an atmosphere.
However, readers between the ages of 15 and 25 surveyed said they were very enthusiastic about the idea of seeing book trailers, even if they feature characters or sets.
A way of representing the characters was nevertheless thought out during the project.
ARTISTIC DIRECTION l GRAPHIC MOTION DESIGN l GRAPHIC DESIGN l 2D/3D MIX l BOOK TRAILER l BOOK COVER l BLUE,RED AND PINK
